On the CI Monitoring System under the Framework of the Chain-Franchise Operation

This paper collectively names the chain operation and franchise as “chain-franchise operation” or “chain-franchise”, introduces the concepts of the chain operation and franchise. Based on this, the article summarizes the features of the enterprise competitive intelligence(CI) under the framework of the chain-franchise operation, puts forward the overall framework of the CI monitoring under the framework of the chain-franchise operation, and analyses its specific contents. In the competitive intelligence monitoring under the chain-franchise framework, both the chief of the alliance and the ordinary members must carry out the intelligence monitoring, there are main the intelligence audit between the chief of the alliance and the applicators, exterior orientation intelligence monitoring and the internal orientation intelligence monitoring.