Title :
Adaptive Web interface design using fuzzy logic
Author :
Nyongesa, Henry O. ; Shicheng, Tian ; Maleki-Dizaji, S. ; Huang, Shr-Ting ; Siddiqi, J.
Author_Institution :
Sch. of Comput. & Manage. Sci., Sheffield Hallam Univ., UK
Abstract :
We present the development of a Web portal to support online shopping, using fuzzy logic to enable adaptability in order to improve users´ shopping experience. The adaptive interface is designed at the level of presentation of product category, through capturing and inferring dynamic user behaviour. Personalised information such as past shopping records and current shopping list is maintained. Evaluation regarding functionality and usability is performed and the results, in general, show that using a fuzzy approach for adaptation can viably be incorporated into Web interfaces.
Keywords :
Internet; Web design; electronic commerce; fuzzy logic; portals; user modelling; Web intelligence; Web portal; adaptive Web interface design; current shopping list; e-commerce; fuzzy logic; online shopping; past shopping records; personalised information; product category; user behaviour; users shopping experience; Adaptive systems; Business; Fuzzy logic; Internet; Performance evaluation; Portals; Prototypes; Usability; User interfaces; Web page design;
Conference_Titel :
Web Intelligence, 2003. WI 2003. Proceedings. IEEE/WIC International Conference on
Print_ISBN :
0-7695-1932-6
DOI :
10.1109/WI.2003.1241293
