Social Engine Web Store: Create Your Web Store and Publish It on Your Social Network

This investigation proposes the creation of a Web Store, using Social Networks for increasing reliability and customer confidence. A social engine, developed by the authors, provides a simple and intuitive way to create a Web Store on the cloud. The concept was tested with a Usability Test, by the Research and Development Department of Magazine Luiza (one of the larger Retailer/E-retailer in Brazil). The initial results are promising and the Company is operating it as an in-house basis, in order to probe the concept. It is expected that this way the trust in the Magazine E-commerce operation will attain a higher confidence degree and thus get a larger share of the Brazilian market.