Title :
An explore study of non-using online-auction people
Author :
Lin, Chwen-Yea ; Tu, Chien-Chung ; Fang, Kwoting
Author_Institution :
Dept. of Inf. Manage., Nat. Yunlin Univ. of Sci. & Technol., Taiwan
Abstract :
In recent years, online auction marketplaces growing rapidly. There are 2,565 auction Web sites on online-auction list reports. According to MIC report, about half of the Internet users who still have no online-auction experience. Why they don¿t use online-auction yet? What can affect them to on-line auction? If we can make Internet users to use e-auction, then the online-auction market share will increase. In this study, we use interactive qualitative analysis approach (IQA) to draw non-using experienced people¿s mindmap for online-auction. To understand why they still not use e-auction yet and try to find out how to make them become e-auction users. The implications of these findings are discussed and managerial guidelines presented.
Keywords :
Internet; electronic commerce; human factors; Internet; Web site; interactive qualitative analysis approach; mindmap; online auction marketplace; Consumer electronics; Feedback; Guidelines; Information management; Internet; Marketing and sales; Microwave integrated circuits; Taxonomy; Web sites; World Wide Web; Interactive qualitative analysis; Mindmap;
Conference_Titel :
Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-2629-4
Electronic_ISBN :
978-1-4244-2630-0
DOI :
10.1109/IEEM.2008.4738112
