An explore study of non-using online-auction people

Author

Lin, Chwen-Yea ; Tu, Chien-Chung ; Fang, Kwoting

Author_Institution

Dept. of Inf. Manage., Nat. Yunlin Univ. of Sci. & Technol., Taiwan

fYear

2008

fDate

8-11 Dec. 2008

Firstpage

1456

Lastpage

1459

Abstract

In recent years, online auction marketplaces growing rapidly. There are 2,565 auction Web sites on online-auction list reports. According to MIC report, about half of the Internet users who still have no online-auction experience. Why they donÂ¿t use online-auction yet? What can affect them to on-line auction? If we can make Internet users to use e-auction, then the online-auction market share will increase. In this study, we use interactive qualitative analysis approach (IQA) to draw non-using experienced peopleÂ¿s mindmap for online-auction. To understand why they still not use e-auction yet and try to find out how to make them become e-auction users. The implications of these findings are discussed and managerial guidelines presented.

Keywords

Internet; electronic commerce; human factors; Internet; Web site; interactive qualitative analysis approach; mindmap; online auction marketplace; Consumer electronics; Feedback; Guidelines; Information management; Internet; Marketing and sales; Microwave integrated circuits; Taxonomy; Web sites; World Wide Web; Interactive qualitative analysis; Mindmap;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on

Conference_Location

Singapore

Print_ISBN

978-1-4244-2629-4

Electronic_ISBN

978-1-4244-2630-0

Type

conf

DOI

10.1109/IEEM.2008.4738112

Filename

4738112