Design of the collaborative commerce system model: An application issue in theme park of China

With quick development of Internet application, e-commerce is increasingly changing traditional business model. E-commerce in tourism industry starts in China and frequently used in hotel and travel agency. But few e-commerce models can be seen in tourism destinations and theme parks. As a fast developing tour business branch in China, theme park needs to build up a collaborative commerce platform to improve the cooperation relationship with their brother enterprise and business partner. With the characteristics of autonomy, easy adaptation, flexibility and dynamic of agent technology, the authors put forward a collaborative commerce model based on multi-agent system (MAS) technology. It can be used to describe the interaction relationship with partners and run on the cooperation among the different MAS layers. Many useful functions, including automated learning, data analysis and mining, best solution selection etc, can be realized in this unified collaborative commerce system.