Title :
The market entry/exit model on the free internet service firm
Author :
Lin, T.T. ; Kang, H.L.
Author_Institution :
Dept. of Int. Bus., Nat. Dong Hwa Univ., Hualien, Taiwan
Abstract :
This study utilizes the real options approach to construct the investing (disinvesting) decision model on free Internet service. Two firm values of the Internet service industry include the cash flows from the usage of free software and the potential value of entering (exiting from) the market so as to evaluate the firm value.
Keywords :
DP industry; Internet; Internet service industry; cash flows; decision model; free Internet service firm; market entry/exit model; Consumer electronics; Cost accounting; Industrial economics; Investments; Portals; Power generation economics; Security; Timing; Uncertainty; Web and internet services; decisionmaking; e-commerce; internet service; real options;
Conference_Titel :
Industrial Engineering and Engineering Management, 2008. IEEM 2008. IEEE International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-1-4244-2629-4
Electronic_ISBN :
978-1-4244-2630-0
DOI :
10.1109/IEEM.2008.4738143
