Title :
Consumer behavior in electronic commerce
Author_Institution :
Econ. & Manage. Sch., Zhongyuan Univ. of Technol., Zhengzhou, China
Abstract :
On the basis of analyzing the behavior factors which influence on-line consumption in our country, the paper reveals the common rules of psychological activities of consumers by analyzing characters of consumers´ psychology. The paper put forward the countermeasures that enterprises of our country should be adopted in E-commerce environment.
Keywords :
consumer behaviour; electronic commerce; psychology; behavior factor; consumer behavior; consumer psychology; electronic commerce; online consumption; Business; Globalization; consumer behavior; e-commerce; marketing strategy; purchase behavior;
Conference_Titel :
Advanced Computer Theory and Engineering (ICACTE), 2010 3rd International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6539-2
DOI :
10.1109/ICACTE.2010.5579625
