DocumentCode
2230277
Title
Strategy of the search engine marketing for high-tech enterprises
Author
Yang, Nan
Author_Institution
Econ. & Manage. Sch., Zhongyuan Univ. of Technol., Zhengzhou, China
Volume
5
fYear
2010
fDate
20-22 Aug. 2010
Abstract
This paper analyzes the key strategies of search engine marketing process in the implementation of specific forms and characteristics. This paper analyzes their status to help companies choose the right combination of marketing strategy. Meanwhile, this paper analyzes the problems of search engine marketing. Based on the thorough analysis of the status of search engine marketing of domestic and international, this paper pointed out that the gap on search engines.
Keywords
marketing data processing; search engines; strategic planning; domestic marketing; high-tech enterprises; international marketing; search engine marketing strategy; Business; Engines; HTML; e-commerce; high-tech enterprise; marketing strategy; search engine marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Computer Theory and Engineering (ICACTE), 2010 3rd International Conference on
Conference_Location
Chengdu
ISSN
2154-7491
Print_ISBN
978-1-4244-6539-2
Type
conf
DOI
10.1109/ICACTE.2010.5579626
Filename
5579626
Link To Document