Title :
Study on the Strategies for Promoting the After-sales Service in C2C E-commerce
Author_Institution :
Bus. Sch., Huzhou Teachers Coll., Huzhou, China
Abstract :
With the development of E-commerce, so many problems were to appear in the business. Besides how to ensure that protect the safe of business, and another one is the problem of after-sales services in C2C E-commerce. This paper analyzed the environment of C2C E-commerce in China and the current situation about after-sale services at first, and proposed that it is vital to promoting the after-sales service for the C2C E-commerce, which would provide references for the development of the C2C E-commerce.
Keywords :
customer services; electronic commerce; C2C; China; after-sales service; customer to customer; e-commerce; C2C e-commerce; after-sale services; platform;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2010 International Conference on
Conference_Location :
Kunming
Print_ISBN :
978-1-4244-8829-2
DOI :
10.1109/ICIII.2010.573
