Health Intelligence Model for Evaluation of Social Media Outcomes

Within healthcare there is an opportunity for social media to improve overall care. Despite the currently established capabilities, there is still much room for improvement and growth in healthcare social media as compared with traditional forms of social media. The development of a healthcare specific data model for modeling social media is required to appropriately measure outcomes and demonstrate the value of social media in healthcare. The management questions include how to setup a health intelligence data model in order to appropriately capture, organize, interpret, and analyze patient outcomes related to social media. This paper develops a data mode with, dimensional values and application for tracking social media outcomes to allow for advanced analysis and healthcare intelligence insights to applicable stakeholders.