More viewing, less attention [Data flow]

Despite the influx of new media technologies such as smartphones and streaming video services, live television as watched on a big set still dominates the viewing landscape, according to a recent report from the United Kingdom´s regulator of the communications industry, Ofcom. But viewers are splitting their attention more often, simultaneously chatting remotely with friends about the show they´re watching or doing unrelated activities like checking e-mail. Currently about 16 percent of all U.K. viewers multitask daily while watching TV, and 25 percent do so at least once a week.