Title :
Applying user segmentation and estimating user value in techno-economic modeling
Author :
Bjorksten, Margareta ; Pohjola, Olli-Pekka ; Kilkki, Kalevei
Author_Institution :
Nokia Siemens Networks, Espoo
Abstract :
In this article we present a holistic techno-economic framework to analyze a service delivery ecosystem and its revenue streams. In particular, we address issues related to user segmentation and pricing. The main contribution of the paper is to show that it is possible to construct and utilize analytical models to assess how users in different customer segments behave both when selecting services and when using the services. The results of the analysis provide consistent basis for service providers to design and optimize their products.
Keywords :
customer services; pricing; taxation; pricing; service delivery ecosystem; service revenue stream; techno-economic modeling; user segmentation; user value estimation; Analytical models; Concrete; Costs; Design optimization; Ecosystems; Parameter estimation; Pricing; Psychology; Telecommunications; Techno-economic modeling; perceived value; user segmentation;
Conference_Titel :
Telecommunication Techno-Economics, 2007. CTTE 2007. 6th Conference on
Conference_Location :
Helsinki
Print_ISBN :
978-1-4244-1233-4
Electronic_ISBN :
978-1-4244-1233-4
DOI :
10.1109/CTTE.2007.4389879
