Pleiotrophy analysis of a technology system: An empirical case of iPod

Apple Inc¿s product iPod has become the most popular music player in the markets. There are significant numbers of the products sold and competitors are trying to imitate Apple¿s successful product. As these are characteristics of dominant designs in the market we are applying one recent framework by Murmann and Frenken for analysis of technology system taking one iPod model as a case example. This model seeks to find the core and peripheral components of technology systems and in this way analyze the possible effects of component changes from the user perspective of perceived services.