Implementation and Research of Social CRM in Mobile BOSS Based on Complex Network

With the rapid development of Information Technology such as Web 2.0, the internet is getting more interactive which supplying more information of individuals and social community composed of individuals for market analysis in enterprises. A new Social CRM Tool framework based on complex network analysis technologies aiming to offer better marketing and sale results for Mobile BOSS (Business Operation Support System) was proposed in this paper. And it also adapts some novel technologies such as SOA [1] technology, Mash-Up [3] and so on. The designing and implementation details also can be found in this paper to supply a vivid and real experience of Social CRM Tool basing on the original software model which has been used in some real BOSS in the province level of China to promote efficiency of CRM.