Title :
Research on application of data warehouse technology in China Unicom business
Author :
Ya-Mei, Zhang ; Hao, Zhang
Author_Institution :
Dept. of Comput. Sci. & Technol., Henan Mech. & Electr. Eng. Coll., Xinxiang, China
Abstract :
The paper focuses on the data warehouse, OLAP and data mining technology, and discusses a variety of modeling methods. Combining with Unicom specific applications, starting from market development and analysis of the valuable users, the paper realizes flexible marketing strategy, as well as makes their own resources allocation rationalization and optimization, so as to reduce operation costs.
Keywords :
DP industry; data mining; data warehouses; resource allocation; China Unicom business; OLAP; data mining; data warehouse technology; flexible marketing strategy; resource allocation optimization; resource allocation rationalization; Business; Databases; Load modeling; Business Analysis; Data Mining; Data Warehouse; OLAP;
Conference_Titel :
Advanced Computer Theory and Engineering (ICACTE), 2010 3rd International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6539-2
DOI :
10.1109/ICACTE.2010.5579846
