DocumentCode :
2236021
Title :
Efficient metering scheme in the WWW
Author :
Kim, Soon Seok ; Shin, Je Yong ; Kim, Sung Kwon
Author_Institution :
Dept. of Comput. Sci. & Eng., Chungang Univ., Seoul, South Korea
Volume :
5
fYear :
2001
fDate :
2001
Firstpage :
117
Abstract :
In this paper, we present a secure and efficient metering scheme to measure the interaction between clients and servers in Web advertising. In most cases, Web advertising is composed of advertisers, clients, servers and an audit agency that collects metering information about the number of clients that are served by each server. The metering scheme should always be secure against fraud attempts by servers that maliciously try to inflate the number of their clients and against clients that attempt to disrupt the metering process, so we suggest secure and efficient metering schemes based on some cryptographic techniques.
Keywords :
Internet; advertising data processing; auditing; client-server systems; cryptography; fraud; information resources; metering; telecommunication security; Web advertising; World Wide Web metering scheme; advertisers; audit agency; client numbers; client-server interaction measurement; cryptographic techniques; fraud; information security; metering process disruption; Advertising; Computer science; Cryptography; Information security; Polynomials; Scalability; Time measurement; Web server; World Wide Web;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Info-tech and Info-net, 2001. Proceedings. ICII 2001 - Beijing. 2001 International Conferences on
Print_ISBN :
0-7803-7010-4
Type :
conf
DOI :
10.1109/ICII.2001.983504
Filename :
983504
Link To Document :
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