Chinese Corporations´ Choice of Charitable Acts: A Comparison of TNCs´ Practice

The rapid development of global integration further enables enterprises´ market expansion and social penetration, and charitable acts increasingly become an important strategy for enterprises to expand social space. Good enterprises´ image has become the core part of competitive advantages and enterprises´ charitable act just can improve the enterprises´ image. Based on the analysis of TNCs´ practices and the description of enterprises charitable act - performance matrix, this paper suggests that China enterprises should choose charitable acts with more compatible enterprises economic performance of which are strategic charitable acts, and China enterprises are facing the choice of charitable acts by I¿/ III¿/ IV.Finally some suggestions on the choice of China enterprises´ charitable acts are given.