DocumentCode
2239058
Title
A Strategic Study for Quickening Brand Building of Chinese Textiles and Garment Industry
Author
Chuang, Li
Author_Institution
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Volume
2
fYear
2008
fDate
19-19 Dec. 2008
Firstpage
382
Lastpage
385
Abstract
From the international trade situation of Chinapsilas textile and garment, this paper expounded the necessity and urgency for Chinapsilas textile industry to accelerate its brands building, with a review on the process and the present status of its brands development and analysis on the favorable conditions and unfavorable factors for speeding up the brands construction in detail. Finally, this paper put forward the corresponding policies and recommendations.
Keywords
clothing industry; market research; strategic planning; textile industry; China; brand building; brand development; garment industry; textile industry; Acceleration; Aircraft; Buildings; Business; Clothing industry; Information analysis; Information management; International trade; Seminars; Textile industry; independent brands; international marketing; protection mechanisms; textiles and garment;
fLanguage
English
Publisher
ieee
Conference_Titel
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3560-9
Type
conf
DOI
10.1109/ISBIM.2008.52
Filename
5116499
Link To Document