DocumentCode :
2240152
Title :
A comparison of profile based advertising schemes
Author :
Baldwin, Dirk ; Fornal, Adam ; Chalasani, Suresh
Author_Institution :
Sch. of Bus. & Technol., Wisconsin Univ., Kenosha, WI
fYear :
2006
fDate :
24-26 April 2006
Abstract :
Cable, satellite and television industries are being revolutionized by the advances in technology. As a result of advances in communication technology, there are new opportunities for content distributors to increase and diversify their revenue streams. As the television content becomes increasingly digital, the delivery of television program content to the home television and the home computer (via the Internet) are using the same infrastructure, making the distinction between television and the personal computer increasingly blurred. This paper introduces four new advertising schemes as methods of transmitting advertisements to consumers. It also compares and contrasts these solutions in their technical aspects and presents several issues related to these solutions
Keywords :
Internet; advertising data processing; cable television; satellite communication; Internet TV; bundled service; cable TV; on-demand programming; profile based advertising scheme; Advertising; Cable TV; Coaxial cables; Companies; Hybrid fiber coaxial cables; Internet telephony; Optical fiber cables; Power cables; Satellite broadcasting; Web and internet services;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System of Systems Engineering, 2006 IEEE/SMC International Conference on
Conference_Location :
Los Angeles, CA
Print_ISBN :
1-4244-0188-7
Type :
conf
DOI :
10.1109/SYSOSE.2006.1652315
Filename :
1652315
Link To Document :
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