DocumentCode :
2242607
Title :
Algorithm of identifying opinion leaders in BBS
Author :
Cheng, Fan-Tien ; Yan, Changfeng ; Huang, Yi-Pai ; Zhou, Liang
Author_Institution :
Dept. of Inf. Technol., Univ. of Int. Relations, Beijing, China
fYear :
2012
fDate :
Oct. 30 2012-Nov. 1 2012
Firstpage :
1149
Lastpage :
1152
Abstract :
Opinion leaders play a very important role in online communities, which can guide the direction of public opinion. This paper proposes a method to identify opinion leaders, which combine the content influence with the emotion influence as the total influence. Then we take the result as the authority value as the weight of the link between users. On this basis, an algorithm named ISRank is proposed to identify the opinion leaders in BBS, and experiments indicate that ISRank algorithm can effectively improve the accuracy of mining opinion leaders.
Keywords :
data mining; information services; BBS; ISRank algorithm; bulletin board system; online communities; opinion leader mining; public opinion; Accuracy; Algorithm design and analysis; Classification algorithms; Clustering algorithms; Educational institutions; Emotion recognition; Internet; Content Influence; Opinion Leaders; PageRank; Sentiment Analysis;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Cloud Computing and Intelligent Systems (CCIS), 2012 IEEE 2nd International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4673-1855-6
Type :
conf
DOI :
10.1109/CCIS.2012.6664563
Filename :
6664563
Link To Document :
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