3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model

Author

Zhenghao Zhu ; Liu, M.T. ; Pang Chuan, M.

Author_Institution

Zhejiang Bus. & Technol. Inst., Ningbo

Volume

2

fYear

2009

fDate

30-31 May 2009

Firstpage

140

Lastpage

143

Abstract

The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through innovation diffusion theory (IDT) and technology acceptance model (TAM) perspectives. Some suggestions are also given to 3G business operators and researchers.

Keywords

3G mobile communication; 3G business operators; 3G mobile phone usage; China; Internet; innovation diffusion theory; mobile business; technology acceptance model; third generation mobile phone; wireless communication technology; Bandwidth; Business communication; Communication networks; Electronic mail; IP networks; Internet; Mobile handsets; Multiaccess communication; Technological innovation; Wireless networks; 3G mobile phone; China; Innovation Diffusion Theory (IDT); Technology Acceptance Model(TAM);

fLanguage

English

Publisher

ieee

Conference_Titel

Networking and Digital Society, 2009. ICNDS '09. International Conference on

Conference_Location

Guiyang, Guizhou

Print_ISBN

978-0-7695-3635-4

Type

conf

DOI

10.1109/ICNDS.2009.115

Filename

5116704