Title :
3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model
Author :
Zhenghao Zhu ; Liu, M.T. ; Pang Chuan, M.
Author_Institution :
Zhejiang Bus. & Technol. Inst., Ningbo
Abstract :
The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through innovation diffusion theory (IDT) and technology acceptance model (TAM) perspectives. Some suggestions are also given to 3G business operators and researchers.
Keywords :
3G mobile communication; 3G business operators; 3G mobile phone usage; China; Internet; innovation diffusion theory; mobile business; technology acceptance model; third generation mobile phone; wireless communication technology; Bandwidth; Business communication; Communication networks; Electronic mail; IP networks; Internet; Mobile handsets; Multiaccess communication; Technological innovation; Wireless networks; 3G mobile phone; China; Innovation Diffusion Theory (IDT); Technology Acceptance Model(TAM);
Conference_Titel :
Networking and Digital Society, 2009. ICNDS '09. International Conference on
Conference_Location :
Guiyang, Guizhou
Print_ISBN :
978-0-7695-3635-4
DOI :
10.1109/ICNDS.2009.115
