Title :
Structural dynamic game mechanism of customer value and enterprise performance
Author :
Dai-zhi, Jin ; Chun-xia, Wang
Author_Institution :
Harbin Univ. of Commerce, Harbin, China
Abstract :
This study introduces customer value with enterprise performance of structured dynamic game mechanism, the key points and difficulties from three aspects elaborated on customer satisfaction and corporate performance structured dynamic game mechanism of mathematical model, and based on this, puts forward improving enterprise performance strategy.
Keywords :
customer satisfaction; game theory; mathematical analysis; corporate performance structured dynamic game mechanism; customer satisfaction; customer value; enterprise performance; enterprise performance strategy; mathematical model; Companies; Customer satisfaction; Educational institutions; Games; Mouth; Production; customer value; enterprise performance; game; model;
Conference_Titel :
Management Science and Engineering (ICMSE), 2011 International Conference on
Conference_Location :
Rome
Print_ISBN :
978-1-4577-1885-4
DOI :
10.1109/ICMSE.2011.6070138
