Title :
Influence from the Serious Games on Mobile Game Developers´ Commercial Strategies
Author_Institution :
Sch. of Int. Trade & Econ., Guangdong Univ. of Foreign Studies, Guangzhou
Abstract :
This paper is to introduce the definition of serious games and discuss the advantages and barriers for the mobile serious game market, as well as the segmentations for the current serious game market. This paper is to point out the influence from the serious games on mobile game developerspsila commercial strategies formulation and the implication of the value chain reengineering for the serious game market.
Keywords :
computer games; market opportunities; mobile computing; value engineering; commercial strategies; game market; mobile game; serious games; value chain reengineering; Business; Educational institutions; Games; Government; Industrial training; Information management; International trade; Mobile handsets; Nominations and elections; Seminars; commercial strategie; game developer; game development; mobile phone game; serious gmaes;
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
DOI :
10.1109/ISBIM.2008.224
