Title :
Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market
Author_Institution :
Sch. of Inf. Manage., Wuhan Univ., Wuhan
Abstract :
This paper is to analyze the detail mobile phone serious game market information, in order to identify the business opportunities for SME game developers in China and figure out the main barriers to entry to the Chinese marketplace. Surely, at the end of this section, some possible commercial strategies for SME developers in China will be offered and recommended.
Keywords :
market opportunities; mobile handsets; multimedia systems; small-to-medium enterprises; Chinese marketplace; SME game developers; business opportunities; commercial strategy; mobile phone serious game market information; small-to-medium enterprises; Business; Government; Information analysis; Information management; International trade; Manufacturing; Merging; Mobile handsets; Seminars; Telephone sets; Chinese market; SME; commercial strategies; game developer; mobile phone game;
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
DOI :
10.1109/ISBIM.2008.225
