Title :
Trust Evaluation Model of E-Commerce Based on WOT
Author :
Yan Shi-tao ; Gu Yue-sheng ; Miao Fang
Author_Institution :
Dept. of Comput. Sci., Henan Inst. of Sci. & Technol., Xinxiang
Abstract :
Trust has been one of the main factors affecting electronic commerce. Web of Trust (WOT) is a certification system that allows your identity to be validated for use in your personal certificate. On the basis of introducing the concept of WOT, a trust evaluation model is proposed to assist the individuals to establish ldquoWeb of Trustrdquo in online trust domain. This model uses FOAF and can be used as a blueprint to develop e-commerce application.
Keywords :
Internet; certification; electronic commerce; security of data; WOT; Web of Trust; blueprint; certification system; e-commerce; online trust domain; personal certificate; trust evaluation model; Computer science; Electronic commerce; Electronic mail; Feedback; Information management; Internet; Safety; Seminars; Social network services; Testing; electronic commerce; friend of a friend; model; trust evaluation; web of trust;
Conference_Titel :
Business and Information Management, 2008. ISBIM '08. International Seminar on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3560-9
DOI :
10.1109/ISBIM.2008.252
