A new trend of eBook confidence level in perspective aspect

Since Fall 2007, the famous Lehman brothers had suffered the “ Subprime Mortgage ” and filed bankrupt, Wall Street was faced a heavy pressure immediately: financial tsunami. More over the whole economic market in the world is all linked with one another, certainly American Press is fallen down inevitably. Meanwhile, the Amazon Company has been announced a new Kindle (eBook) to compete with web newspaper since a couple years ago. In Aug. 2009, Sony has been developed a new eBook (PRS-500), and more electronic tycoons would follow especially in Taiwan. Can such new electronic devices possible save American or Taiwan media and publishers alive? and create multi-billion dollars business in the year of 2013. In our research, we collect more than 300 cases from the telephone survey during Oct., 2009 to Feb., 2010. A total of 210 cases comply with the conditions. To probe mainly into the relationship between eBook confidence level and four different groups: IT industries, Stock investors, Publishers, and Consumers in Taiwan. The profiles of contingency table were used to explore the relationship between eBooks´ confidence level and different peoples, and special model were used to confirm the relationship of each other. The result is an effective method that may help to improve management qualities and push media management forward.