Title :
Non-invasive and Personalized Advertising through MPEG-4 Processing and Semantic Reasoning
Author :
López-Nores, Martín ; Pazos-Arias, José J. ; García-Duque, Jorge ; Blanco-Fernandez, Yolanda ; Gil-Solla, Alberto
Author_Institution :
Dept. of Telematics Eng., Vigo Univ.
Abstract :
We present the proof-of-concept of a personalized advertising system for interactive digital TV. The system integrates advertisements with the action on screen, furnishing a pleasant experience for the viewers. It also increases the revenues for broadcasters and content creators, enabling better targeting than the current advertising practices.
Keywords :
advertising; digital television; multimedia communication; MPEG-4 processing; interactive digital TV; non-invasive advertising; personalized advertising; semantic reasoning; Advertising; Auditory displays; Digital TV; Layout; MPEG 4 Standard; Multimedia systems; Semantic Web; TV broadcasting; Telematics; Watches;
Conference_Titel :
Consumer Electronics, 2007. ICCE 2007. Digest of Technical Papers. International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
1-4244-0763-X
Electronic_ISBN :
1-4244-0763-X
DOI :
10.1109/ICCE.2007.341346
