• DocumentCode
    2259021
  • Title

    Non-invasive and Personalized Advertising through MPEG-4 Processing and Semantic Reasoning

  • Author

    López-Nores, Martín ; Pazos-Arias, José J. ; García-Duque, Jorge ; Blanco-Fernandez, Yolanda ; Gil-Solla, Alberto

  • Author_Institution
    Dept. of Telematics Eng., Vigo Univ.
  • fYear
    2007
  • fDate
    10-14 Jan. 2007
  • Firstpage
    1
  • Lastpage
    2
  • Abstract
    We present the proof-of-concept of a personalized advertising system for interactive digital TV. The system integrates advertisements with the action on screen, furnishing a pleasant experience for the viewers. It also increases the revenues for broadcasters and content creators, enabling better targeting than the current advertising practices.
  • Keywords
    advertising; digital television; multimedia communication; MPEG-4 processing; interactive digital TV; non-invasive advertising; personalized advertising; semantic reasoning; Advertising; Auditory displays; Digital TV; Layout; MPEG 4 Standard; Multimedia systems; Semantic Web; TV broadcasting; Telematics; Watches;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Consumer Electronics, 2007. ICCE 2007. Digest of Technical Papers. International Conference on
  • Conference_Location
    Las Vegas, NV
  • Print_ISBN
    1-4244-0763-X
  • Electronic_ISBN
    1-4244-0763-X
  • Type

    conf

  • DOI
    10.1109/ICCE.2007.341346
  • Filename
    4146235
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2259021