A Personal Branding for University Students by Practical Use of Social Media

Social media, such as Twitter and Facebook, has been popularized to our society. In the social media times, people become more active between online and offline. Today, personal branding is very important to harness an individual strong point. We are studying about the personal branding for university students by practical use of social media. Concretely, we gave a lecture about social media to freshmen in our university. We conduct surveys on the actual status of the usage of social media before/after the lecture. As the result, we confirmed that they had improved literacy and understanding of social media. From this survey, we are planning the practical approach for the personal branding of the students using social media.