Title : 
LDA Based Related Word Detection in Advertising
         
        
            Author : 
Jin, Xin ; Xia, Huan ; Li, Juanzi
         
        
            Author_Institution : 
Dept. of Comput. Sci. & Technol., Tsinghua Univ., Beijing, China
         
        
        
        
        
        
            Abstract : 
In this paper, we propose a new method for related word detection in Advertising by combining LDA topic model and word co-occurrence. We use a corpus of BaiduBaike, which is a Chinese Encyclopedia, to calculate the word co-occurrence. Words allocation on topics driven by LDA is used to sort the related words glossary which is obtained by the traditional co-occurrence procedure. We evaluate our method on advertising related word recognition, and the experiments result shows that the method is feasible.
         
        
            Keywords : 
advertising; character recognition; encyclopaedias; word processing; BaiduBaike corpus; Chinese encyclopedia; LDA based related word detection; advertising; word allocation; word cooccurrence; word recognition; Advertising; Context; Entropy; Noise; Probability distribution; Semantics; Terminology; Advertising; Context; Entropy; LDA; Related Words; Similarity;
         
        
        
        
            Conference_Titel : 
Web Information Systems and Applications Conference (WISA), 2010 7th
         
        
            Conference_Location : 
Hohhot
         
        
            Print_ISBN : 
978-1-4244-8440-9
         
        
        
            DOI : 
10.1109/WISA.2010.35