• DocumentCode
    2261261
  • Title

    LDA Based Related Word Detection in Advertising

  • Author

    Jin, Xin ; Xia, Huan ; Li, Juanzi

  • Author_Institution
    Dept. of Comput. Sci. & Technol., Tsinghua Univ., Beijing, China
  • fYear
    2010
  • fDate
    20-22 Aug. 2010
  • Firstpage
    90
  • Lastpage
    94
  • Abstract
    In this paper, we propose a new method for related word detection in Advertising by combining LDA topic model and word co-occurrence. We use a corpus of BaiduBaike, which is a Chinese Encyclopedia, to calculate the word co-occurrence. Words allocation on topics driven by LDA is used to sort the related words glossary which is obtained by the traditional co-occurrence procedure. We evaluate our method on advertising related word recognition, and the experiments result shows that the method is feasible.
  • Keywords
    advertising; character recognition; encyclopaedias; word processing; BaiduBaike corpus; Chinese encyclopedia; LDA based related word detection; advertising; word allocation; word cooccurrence; word recognition; Advertising; Context; Entropy; Noise; Probability distribution; Semantics; Terminology; Advertising; Context; Entropy; LDA; Related Words; Similarity;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Web Information Systems and Applications Conference (WISA), 2010 7th
  • Conference_Location
    Hohhot
  • Print_ISBN
    978-1-4244-8440-9
  • Type

    conf

  • DOI
    10.1109/WISA.2010.35
  • Filename
    5581392