The Application of Visualization Technology on E-Commerce Data Mining

With the rapid development of E-commerce, never before in history has commercial data been generated at such high volumes as it is today. Exploring and analyzing the vast volumes of commercial data is becoming increasingly difficult. Visualization techniques and data mining can help to deal with the flood of information. Visual data exploration can easily deal with highly nonhomogeneous and noisy data and the user is directly involved in the data mining process. In this paper, we introduce an application frame of E-commerce data mining and propose some visualization methods that can be applied on the e-commerce data mining process; finally, through a case describes the application of visual data mining on e-commerce.