Towards a hybrid approach of primitive cognitive network process and fuzzy cognitive map for box office analysis

Box office analysis is critical to make profitable movies. Various factors have different influences on box office sales. This paper combines Primitive Cognitive Network Process (PCNP) and Fuzzy Cognitive Map (FCM) to measure and analyze the factors of box office. PCNP is a revised approach of Analytic Hierarchy Process (AHP) to quantify the weights of factors to construct a concept in FCM. FCM is used to simulate the influences of the concepts in the network. The proposed hybrid approach can enhance the evaluation and. To show the applicability of PCNP-FCM, an example of box office analysis is illustrated.