A view model of social commerce: The building blocks of next-generation e-commerce

Advances in computer and communication technologies have accelerated e-commerce. One yet-to-be-explored area of e-commerce involves social commerce. Social commerce can extend the e-commerce experience through extensive use of technology. The author provides a view model of social commerce in order to provide a base point for exploring the next generation of e-commerce. The proposed model provides 6 stages of commerce for social facilitation: identification, negotiation, order, payment, delivery, and use. Each stage is considered in terms of its social facilitation of service engineering.