DocumentCode :
2279835
Title :
The power of business processes in e-commerce
Author :
Scheer, August-Wilhelm
Author_Institution :
Inst. for Inf. Syst., German Res. Center for Artificial Intelligence, Germany
fYear :
2005
fDate :
19-22 July 2005
Firstpage :
6
Abstract :
New trends are characterizing the e-commerce environment: the market is consolidating and good business concepts no longer suffice for sustainable success. Instead, maxims of the old economy like cost-efficiency, turn-over, and profit maximisation using known assets like business process management, innovation, and collaborations are being focused. E-commerce requires a good management of business processes since crucial processes are in direct interaction with customers. Innovation can be achieved through novel retail process-chains that are shorter and thus more efficient than those of conventional commerce. Furthermore, collaboration based on aligned business processes enables integrated products and services with a single interface to consumers. The competition is rising along with the market consolidation and causes shrinking margins. For the profit and turn-over maximization, it is therefore necessary to raise the amount of transactions and to achieve business process efficiency. The trend of individualization calls for offer customization to consumers and composes together with the amount of transactions the need of mass customization. This challenge can be coped through the factory-like organization of the old economy for the e-commerce of tomorrow.
Keywords :
electronic commerce; business process collaborations; business process innovation; business process management; e-commerce; profit maximization; retail process chains; turn-over maximization; Artificial intelligence; Asset management; Books; Business; Collaboration; Information management; Innovation management; Management information systems; Mass customization; Technological innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
E-Commerce Technology, 2005. CEC 2005. Seventh IEEE International Conference on
Print_ISBN :
0-7695-2277-7
Type :
conf
DOI :
10.1109/ICECT.2005.94
Filename :
1524022
Link To Document :
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