An empirical study of e-commerce visibility

This paper seeks to examine the factors affecting e-commerce website visibility and how each factor contributes to the ranking of an e-commerce website. It therefore gives a deeper insight to factors such as, page views, ranking of specific words, traffic sources and search engine referrals. The paper further looks at what other authors have said about these website visibility strategies and how they individually affect the success of an e-commerce website in the literature review section. The analysis of the collected data is done with all measures which were based on items in existing instruments and literature. The researcher measures using 5 point Likert-Scales where 1 represents “strongly disagree” and 5, “strongly agree”. The paper ends with a conclusive section that summarizes the participative action of each affecting factor and its contribution to the research on e-commerce website visibility.