Title :
A Study on Tactics for Corporate Website Development Aiming at Search Engine Optimization
Author_Institution :
Sch. of Inf. & Electron. Eng., Zhejiang Univ. of Sci. & Technol., Hangzhou, China
Abstract :
Along with the rapid growth of network information, using search engines to search information has become an integral part of one´s life everyday. In recent years, there is a research focus on the search engine optimization technologies used to quickly publish business information onto the search engines by which higher rankings can be kept. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms commonly used and proposes the optimization tactics for the development of a website.
Keywords :
Web design; business data processing; information retrieval; optimisation; search engines; business information publishing; corporate Web site development; information search; network information; search engine optimization; Algorithm design and analysis; Computer science; Computer science education; Consumer electronics; Design optimization; Educational technology; IP networks; Internet; Search engines; Web design; Internet marketing; Search Engine Optimization (SEO); Web Design methods; component;
Conference_Titel :
Education Technology and Computer Science (ETCS), 2010 Second International Workshop on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6388-6
Electronic_ISBN :
978-1-4244-6389-3
DOI :
10.1109/ETCS.2010.230
