Title :
TV in the Mobile or TV for the Mobile: Challenges and Changing Value Chains
Author :
Bria, Aurelian ; Kärrberg, Patrik ; Andersson, Per
Author_Institution :
R. Inst. of Technol., Stockholm
Abstract :
This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority of wireless networks around the world. However, this service is not a simple add-on to the voice and data, but comes with totally new dimensions that challenge the present markets. The aim of this paper is to identify and describe these challenges in the technology, market behaviour, and industry strategy domains.
Keywords :
corporate modelling; mobile television; radio networks; business models; industry strategy domains; market behaviour; mobile TV business; technoeconomic overview; value chains; wireless networks; Cable TV; Companies; Internet; Land mobile radio; Mobile TV; Mobile communication; Paper technology; Power generation economics; TV broadcasting; Wireless networks;
Conference_Titel :
Personal, Indoor and Mobile Radio Communications, 2007. PIMRC 2007. IEEE 18th International Symposium on
Conference_Location :
Athens
Print_ISBN :
978-1-4244-1144-3
Electronic_ISBN :
978-1-4244-1144-3
DOI :
10.1109/PIMRC.2007.4394185
