TV in the Mobile or TV for the Mobile: Challenges and Changing Value Chains

Author

Bria, Aurelian ; Kärrberg, Patrik ; Andersson, Per

Author_Institution

R. Inst. of Technol., Stockholm

fYear

2007

fDate

3-7 Sept. 2007

Firstpage

1

Lastpage

5

Abstract

This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority of wireless networks around the world. However, this service is not a simple add-on to the voice and data, but comes with totally new dimensions that challenge the present markets. The aim of this paper is to identify and describe these challenges in the technology, market behaviour, and industry strategy domains.

Keywords

corporate modelling; mobile television; radio networks; business models; industry strategy domains; market behaviour; mobile TV business; technoeconomic overview; value chains; wireless networks; Cable TV; Companies; Internet; Land mobile radio; Mobile TV; Mobile communication; Paper technology; Power generation economics; TV broadcasting; Wireless networks;

fLanguage

English

Publisher

ieee

Conference_Titel

Personal, Indoor and Mobile Radio Communications, 2007. PIMRC 2007. IEEE 18th International Symposium on

Conference_Location

Athens

Print_ISBN

978-1-4244-1144-3

Electronic_ISBN

978-1-4244-1144-3

Type

conf

DOI

10.1109/PIMRC.2007.4394185

Filename

4394185