Business Transactions Analysis Based on Multiple Data Coordinated Views

Author

Kauer, Andre Luiz da Silva ; Meiguins, B.S. ; Pires, Alexandre Henrique Ichihara ; Garcia, M.A. ; Meiguins, Aruanda Simões Gonçalves

Author_Institution

Programa de Pos-Grad. em Cienc. da Comput., Univ. Fed. do Para (UFPA), Belem

fYear

2008

fDate

9-11 July 2008

Firstpage

258

Lastpage

263

Abstract

Getting to know clients and their behavior is essential in the growing process of any company that searches for improvement and business opportunities. One of the ways to discover more about their clientspsila behavior is to analyze the history of their transactions with the company or partners. The amount of transactions is often huge, what demands tools that help explore and analyze data in search for patterns or outliers. The tool used in this paper is called PRISMA and is based on multiple coordinated visualization techniques. Its major goal is to enhance the userpsilas perception about data and what is related to it, identifying problems that might occur during transactions, in order to improve or find business opportunities in them.

Keywords

business data processing; transaction processing; PRISMA; business opportunities; business transactions analysis; client behavior; multiple coordinated visualization techniques; Companies; Data analysis; Data mining; Data visualization; Frequency; History; Information analysis; Pattern analysis; Quality of service; Time series analysis; Business Transactions; Information Visualization; Multiple Coordinated Views;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Visualisation, 2008. IV '08. 12th International Conference

Conference_Location

London

ISSN

1550-6037

Print_ISBN

978-0-7695-3268-4

Type

conf

DOI

10.1109/IV.2008.61

Filename

4577957