The analysis of competition mechanism of technology standard based on evolutionary game

Author

Sun, Xiao-Hong ; Liu, Ren-Zhong

Author_Institution

Sch. of Public Finance & Adm., Harbin Univ. of Commerce, Harbin, China

fYear

2009

fDate

14-16 Sept. 2009

Firstpage

1810

Lastpage

1815

Abstract

Technology standards are the commanding heights of the competition of current high and new technology industry. Behind of this competition is enormous commercial profit. Starting from the network effect property of the technology standard product, by structuring the utility equation of the technology standard product and copying dynamic equation of the evolutionary game, the competition mechanisms of technology standard is analyzed under circumstances of consumer preferences and without consumer preferences respectively, and the factors are also analyzed that can influence the success of technology standard competition combined with the existing cases, finally the relevant countermeasures are proposed.

Keywords

consumer behaviour; evolutionary computation; game theory; pricing; statistical analysis; utility theory; commercial profit; competition mechanism analysis; consumer preference; dynamic equation; evolutionary game; factor analysis; network effect property; pricing; technology industry; technology standard product; utility equation; Business; Communication standards; Conference management; Engineering management; Equations; Financial management; Industrial economics; Production; Technology management; Toy industry; competition; evolutionary game; network effect; technology standard;

fLanguage

English

Publisher

ieee

Conference_Titel

Management Science and Engineering, 2009. ICMSE 2009. International Conference on

Conference_Location

Moscow

Print_ISBN

978-1-4244-3970-6

Electronic_ISBN

978-1-4244-3971-3

Type

conf

DOI

10.1109/ICMSE.2009.5318873

Filename

5318873