Title :
Mobile Carrier Choice Modeling under Competitive Conditions
Author :
Inoue, Akiya ; Takano, Yuuki ; Kurosawa, Takeshi ; Iwashita, Motoi ; Nishimatsu, Ken
Author_Institution :
Dept. of Manage. Inf. Sci., Chiba Inst. of Technol., Chiba, Japan
Abstract :
This paper presents a mobile-carrier choice modeling to analyze customer preference and understand customer choice behavior in the mobile phone market. Due to severe competitive conditions, there are a few differences among mobile phone services provided by mobile-carriers. We propose a new mobile-carrier choice modeling considering incentive factors and restrictive factors as decision-making factors. Web survey is carried out to obtain the sample data for this model. We show the model estimated by using the survey data to analyze mobile-carrier choice behavior.
Keywords :
customer services; decision making; mobile handsets; telecommunication services; competitive conditions; customer choice behavior; customer preference; mobile carrier choice modeling; mobile phone market; mobile phone services; Analytical models; Contracts; Data models; Decision making; Electronic mail; Mobile communication; Mobile handsets; customer segmentation; discrete choice analysis; mobile phone demand; mobile-carrier choice model;
Conference_Titel :
Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on
Conference_Location :
Jeju Island
Print_ISBN :
978-1-4577-0180-1
DOI :
10.1109/CNSI.2011.58
