DocumentCode
2301096
Title
Design of Collection Product for Jeju Olle Trails
Author
Hong, Ji-soo ; Choi, Jong-seung ; Hong, Chang-hee ; Oh, Chul-hoon
Author_Institution
Dept. of Ind. Design, Jeju Nat. Univ., Jeju, South Korea
fYear
2011
fDate
23-25 May 2011
Firstpage
265
Lastpage
266
Abstract
In this project, we developed new products which symbolize Jeju Olle with the strategy of creating profits and sustainable growth based on the Jeju Olle´s strong brand image. By using the Olle simbole, our goal is to attract tourists to revisit Olle routes through new marketing strategies.
Keywords
marketing; product design; sustainable development; travel industry; Jeju Olle trails; Olle routes; Olle simbole; collection product design; marketing strategies; sustainable growth; tourists; Computer aided software engineering; Economics; Focusing; Government; Industries; Lead; Marketing and sales; Jeju Olle trails; Jeju image; collection product;
fLanguage
English
Publisher
ieee
Conference_Titel
Computers, Networks, Systems and Industrial Engineering (CNSI), 2011 First ACIS/JNU International Conference on
Conference_Location
Jeju Island
Print_ISBN
978-1-4577-0180-1
Type
conf
DOI
10.1109/CNSI.2011.96
Filename
5954320
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