Title :
Research and Application of Data Dig Techniques in Automobile Marketing
Author :
Ba Xingqiang ; Ma Dan
Author_Institution :
Traffic Coll., Northeast Forestry Univ., Harbin, China
Abstract :
Customer Relationship Management (CRM) system which puts client on the central location, plays an important role in automobile marketing field. It can help corporation understand customer´s requirement better. improve the relation between customers and corporations, and enhance the customer´s satisfaction degree, then advance competitive strength. The application of data dig technology in CRM would let CRM system into intelligent direction, and help automobile Marketing Corporation forecast operation developmental, and help corporation disentomb new customers and hold old customers, then make corporation at a more advantage competitive position.
Keywords :
automobile industry; customer relationship management; data mining; organisational aspects; very large databases; CRM system; advance competitive strength; advantage competitive position; automobile marketing corporation; automobile marketing field; central location; corporations; customer relationship management system; customer requirement; customer satisfaction degree; data dig techniques; data dig technology; knowledge discovery; large databases; operation developmental; Automobiles; Companies; Customer relationship management; Data mining; Databases; Marketing and sales; Presses; KDD Information analysis Automobile marketing CRM;
Conference_Titel :
Information and Computing (ICIC), 2011 Fourth International Conference on
Conference_Location :
Phuket Island
Print_ISBN :
978-1-61284-688-0
DOI :
10.1109/ICIC.2011.97
