DocumentCode
2306324
Title
Some Application of Markov Chain to Market Occupation Rate and Promotion Strategy
Author
Wang, Zhigang ; Li, Shenjun
Author_Institution
Dept. of Appl. Math., Hainan Univ., Haikou, China
fYear
2011
fDate
25-27 April 2011
Firstpage
467
Lastpage
470
Abstract
The emphasis in this paper is mainly on the basic principle of Markov chain theory and its application to market occupation rate and promotion strategy. By scientific and reasonable information of the market occupation rate and promotion strategy, we tries to help enterprises achieve the objective of the maximum expected profit according to market analysis and different selling states.
Keywords
Markov processes; profitability; promotion (marketing); Markov chain theory; market occupation rate; maximum expected profit; promotion strategy; selling states; Advertising; Equations; Markov processes; Mathematical model; Predictive models; Promotion - marketing; Market occupation rate; Markov chain; Promotion strategy; The expected profit; Transition probability;
fLanguage
English
Publisher
ieee
Conference_Titel
Information and Computing (ICIC), 2011 Fourth International Conference on
Conference_Location
Phuket Island
Print_ISBN
978-1-61284-688-0
Type
conf
DOI
10.1109/ICIC.2011.109
Filename
5954605
Link To Document