Title :
Some Application of Markov Chain to Market Occupation Rate and Promotion Strategy
Author :
Wang, Zhigang ; Li, Shenjun
Author_Institution :
Dept. of Appl. Math., Hainan Univ., Haikou, China
Abstract :
The emphasis in this paper is mainly on the basic principle of Markov chain theory and its application to market occupation rate and promotion strategy. By scientific and reasonable information of the market occupation rate and promotion strategy, we tries to help enterprises achieve the objective of the maximum expected profit according to market analysis and different selling states.
Keywords :
Markov processes; profitability; promotion (marketing); Markov chain theory; market occupation rate; maximum expected profit; promotion strategy; selling states; Advertising; Equations; Markov processes; Mathematical model; Predictive models; Promotion - marketing; Market occupation rate; Markov chain; Promotion strategy; The expected profit; Transition probability;
Conference_Titel :
Information and Computing (ICIC), 2011 Fourth International Conference on
Conference_Location :
Phuket Island
Print_ISBN :
978-1-61284-688-0
DOI :
10.1109/ICIC.2011.109
