DocumentCode :
2308503
Title :
User behavior pattern of mobile online social network service
Author :
Priambodo, Rinto ; Satria, Riri
Author_Institution :
Fac. of Comput. Sci., Univ. Indonesia, Indonesia
fYear :
2012
fDate :
26-27 April 2012
Firstpage :
1
Lastpage :
4
Abstract :
Mobile application providing access to some Online Social Network (OSN) services like Facebook and Twitter had been launch bundled with a data access subscription plan. At the end of 2010, the user of the application increased significantly to more than two millions subscribers while the number of active users grew slowly for only about 300.000 users per month. This research was conducted to see how the user use the OSN application. This research utilized the data collected from user´s profile, transaction log and activity log from the service provider. The result was then analyzed using descriptive statistics to discover the pattern of user´s behavior of the mobile online social network application. Authors found that user´s behavior of mobile online social network service was almost the same as other online social network service users but with special characteristics since mobile users tend to have close session-tosession interval and might have longer session duration. This study will give the service provider recommendation to define better strategy for future development and improvement. The result can also be a reference for another similar research on mobile online social network application in the future.
Keywords :
ergonomics; information retrieval; mobile computing; social networking (online); Facebook; OSN application; Twitter; activity log; close session-to-session interval; data access subscription plan; descriptive statistics; mobile online social network service; service provider; transaction log; user behavior pattern; Facebook; Mobile communication; Mobile computing; Phase measurement; Planning; Subscriptions; mobile application; online social network; user behavior;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Cloud Computing and Social Networking (ICCCSN), 2012 International Conference on
Conference_Location :
Bandung, West Java
Print_ISBN :
978-1-4673-1815-0
Type :
conf
DOI :
10.1109/ICCCSN.2012.6215732
Filename :
6215732
Link To Document :
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