Title :
CRM system design of financial equipment enterprises based on XML
Author :
Cui, Wenhua ; Liu, Xiaobing ; Wang, Jiesheng
Author_Institution :
Sch. of Control Sci. & Eng., Dalian Univ. of Technol., Dalian, China
Abstract :
Based on the characteristics of the financial equipment manufacturing industry and the customer relationship management theory, a customer relationship management system based on the product maintainer is designed. Then the UML modeling method is adopted to design and implement a CRM system after analyzing the functions of the customer relationship management system. Focusing on the production services and the qualify tracing, the system accomplishes the main modules of customers resource management, stock management, product services and quality tracking management. Based on the technologies of XML, Web and .NET and wireless Wap, an XML-based .NET data access model is proposed to implement the information integration and data exchange between CRM system and other systems or heterogeneous databases.
Keywords :
Unified Modeling Language; Web services; XML; customer relationship management; data integration; distributed databases; machinery production industries; production engineering computing; stock markets; CRM system design; UML modeling method; Web service; XML-based .NET data access model; customer relationship management; customers resource management; data exchange; financial equipment enterprise; financial equipment manufacturing industry; heterogeneous database; information integration; product maintenance; product service; production service; quality tracking management; stock management; wireless Wap; Customer relationship management; Educational institutions; Internet; Unified modeling language; Wireless application protocol; XML; CRM; UML modeling; XML; financial instruments;
Conference_Titel :
Intelligent Control and Automation (WCICA), 2012 10th World Congress on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-1397-1
DOI :
10.1109/WCICA.2012.6359170
