DocumentCode :
2315319
Title :
Factors influencing Bloggers´ perceived indentifiability
Author :
Jang, Chyng-Yang ; Stefanone, Michael A.
Author_Institution :
Dept. of Commun., Univ. of Texas at Arlington, Arlington, TX
fYear :
2009
fDate :
8-11 June 2009
Firstpage :
31
Lastpage :
36
Abstract :
Prior research found that the majority of blogs are personal and relational in nature where bloggers reveal intimate information about themselves and target their public posts to their off-line social networks. These personal-journal style blogs expose their authors to potential privacy risks. Bloggers may choose to conceal their identities to mitigate the privacy concerns or disclose their identities for positive relational communication. This study explores the impacts of personal traits and perceived communication context on bloggers´ decision of identity disclosure. Data were collected via an online survey of 148 randomly selected bloggers. Results showed that self disclosure tendency and targeting blogs at family and close friends were positive predictors to bloggers´ perceived identifiability. In addition, self disclosure tendency and extraversion were found to moderate the relationship between bloggers´ perceived vulnerability and identifiability. The implications on privacy management and relational communication online are discussed.
Keywords :
data privacy; social networking (online); bloggers perceived indentifiability; identity disclosure; off-line social networks; personal-journal style blogs; privacy management; privacy risks; Blogs; Communication channels; Computer network management; Context; Internet; Privacy; Protection; Psychology; Social network services; Web pages; blog; extraversion; perceived indentifiability; preceived vulnerability; self disclosure;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Intelligence and Security Informatics, 2009. ISI '09. IEEE International Conference on
Conference_Location :
Dallas, TX
Print_ISBN :
978-1-4244-4171-6
Electronic_ISBN :
978-1-4244-4173-0
Type :
conf
DOI :
10.1109/ISI.2009.5137267
Filename :
5137267
Link To Document :
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