A distributed marketing decision support system based on multi-intelligent-agent

Author

Ai, Wen-Guo ; Sun, Jie ; Li, Hui

Author_Institution

Manage. Acad., Harbin Inst. of Technol., China

Volume

1

fYear

2004

fDate

26-29 Aug. 2004

Firstpage

233

Abstract

Enterprise marketing has the characteristics of importance and distribution, so a distributed intelligent decision support system is needed to support the marketing decision. On the basis of sufficiently analyzing the necessity and feasibility for using the multi-intelligent-agent technology to develop the distributed marketing decision support system, this paper designs a three-layer system structure composed of decision customer layer, decision core layer and decision resource layer. Then the article discusses the information flow between the intelligent agents of the system, and puts forward to utilize the communication mechanism based on messages and the cooperation mechanism based on the contract net protocol to implement the communication and cooperation with each intelligent agent in system.

Keywords

decision support systems; marketing; multi-agent systems; protocols; contract net protocol; decision core layer; decision customer layer; decision resource layer; distributed marketing decision support system; enterprise marketing; multiintelligent-agent technology; Artificial intelligence; Decision support systems; Forward contracts; Information technology; Intelligent agent; Intelligent systems; Marketing and sales; Marketing management; Sun; Technology management;

fLanguage

English

Publisher

ieee

Conference_Titel

Machine Learning and Cybernetics, 2004. Proceedings of 2004 International Conference on

Print_ISBN

0-7803-8403-2

Type

conf

DOI

10.1109/ICMLC.2004.1380663

Filename

1380663