Mass customization manufacturing solution for cell phone production

Mass customization becomes a main production mode of the 21^st century. This paper mainly proposes a kind of mass customization manufacturing solution, which has been applied into cell phone production successfully. Firstly, the cell phone production process is introduced. Then, the solution´s production modes, namely, the four main phases (Marketing, R&D, Production, and Purchasing), the order processing, and MES architecture, are described. The results of mass customization, especially on the order and quality, are given out. Finally, conclusions are drawn out.