A new experimental method for behavioral finance

This article introduces a new instrument for financial experiment called Investor Behavior Test and Analysis Platform (IBTAF), trying to establish a more scientific system for experimental studies in behavioral finance. This method creates a new way to do researches in trading behavioral characteristics of individuals and groups, particularly some extreme cases in real market can be simulated once and once again. Our platform is an independent trading matching and executing system with flexible and multi-functional controlling conditions. Here, we describe how to design the experiment under controlled conditions. Finally, we share an empirical experiment focusing on how the investor´s behavior influenced by the changes of prices; also the experimental results are reported.