Title :
The characteristics of web site and consumer online shopping conduct: An empirical study based on flow experience
Author :
Congwen, Dong ; Jiabin, Yi ; Shuxian, Ji
Author_Institution :
Manage. Sch., Harbin Univ. of Commerce, Harbin, China
Abstract :
What determines whether one purchases products online shopping or through another channel? A flow experience model is proposed and tested with the structural equation modeling method. The results show that in the context of human-computer interactions while browsing a website, flow experience is characterized by time distortion, enjoyment and telepresence. The entertainment, website services´ quality, the customers´ web close and the perception of novelty have negative effect on flow experience. Otherwise, the website can enhance the consumers´ intention through improving its interaction and entertainment.
Keywords :
Web services; Web sites; human computer interaction; retailing; Web site browsing; Web site services quality; consumer online shopping conduct; flow experience model; human-computer interactions; structural equation modeling method; time distortion; Business; Computer networks; Consumer behavior; Customer service; Educational institutions; Equations; Forestry; IP networks; Internet; Testing; Flow Experience; Flow Experience Model; Online Shopping;
Conference_Titel :
Logistics Systems and Intelligent Management, 2010 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-7331-1
DOI :
10.1109/ICLSIM.2010.5461306
