Title :
Research on self-directed innovation path from OEM to ODM, OBM in enterprise
Author :
Yang, Liu Wen ; Ping, Liu Yan ; Nan, Quan Chang
Author_Institution :
CNPC Gas Co. Ltd. in Kun Lun, Beijing Jiaotong Nniversity, Beijing, China
Abstract :
The process from OEM to ODM and then to OBM is a kind of process from importation, digestion, copy to self-directed innovation in fact, as well as a kind of process of technology accumulation and technology learning. The innovation in most enterprises with emerging economy started from OEM, then gradually turned into ODM and OBM after accumulating certain capital and technology. Companies should accumulate their own R&D abilities gradually during the period of producing, form their property rights based, then on this basis do self-directed innovation and crate their own brand, accomplish the process development from OEM to ODM and OBM.
Keywords :
industrial property; innovation management; product design; OBM; ODM; OEM; company R&D; process development; property rights; self-directed innovation; technology accumulation; technology learning; Companies; Electronics industry; Home appliances; Intellectual property; Manufacturing industries; Quality management; Research and development; Technological innovation; Technology management; Transportation; OBM; ODM; OEM; self-directed innovation path;
Conference_Titel :
Logistics Systems and Intelligent Management, 2010 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-7331-1
DOI :
10.1109/ICLSIM.2010.5461319
